What are Pop It Fidget Toys, and Why Are They So Popular Right Now?

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The latest toy craze is here, making waves in households across the country, and it's basically glorified bubble wrap. Featured recently in The New York Times, Pop Its have enthralled kids everywhere with their satisfying poppable blisters. Here's what you need to know about these flexible silicone toys and how they might benefit kids.

Where Pop It Fidget Toys Originated

The story of Pop It Fidget Toy begins with Theo and Ora Coster, a married couple from Israel. Over the years, they invented more than 190 games—including the face recognition game Guess Who?—and founded a company called Theora Design, according to the BBC. (Amazing fact: Theo was actually a classmate of Anne Frank.)

When Ora's sister died from breast cancer in the mid-1

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