What are lenticular images, and why do they look so awesome?
Every day, there are hundreds—perhaps even thousands—of advertising messages knocking on your head trying to gain access to the part of your brain that decides to buy things. With so much money at stake, it's hardly surprising that advertisers go to such extraordinary lengths to catch our attention. The only trouble is, our brains habituate: they quickly get used to seeing the same thing over and over again. So the advertisers have to keep thinking of new tricks to stay one step ahead. One of their latest ideas is to print posters, magazines, and book covers with lenticulars—images that seem to change as you move your head. Let's take a closer look at how they work!