The Secret to Supermarket Product Placement

Getting your product into a new store is hard enough on its own. But once that battle is won, the next one has already arrived. At first glance, you may just want to place your brand among other types of similar products.

However, just because this store aisle looks like the way to go doesn’t necessarily mean it's the best place in the grocery or convenience store for your product to succeed. Understanding how supermarkets are set up is a great way to learn how to improve your products’ chances of making their way into a customer's shopping cart.

Planograms

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