HOW SPORTSWEAR TOOK OVER YOUR WARDROBE

HOW SPORTSWEAR TOOK OVER YOUR WARDROBE

Let’s kick off with a question: what is the most valuable clothing brand in the world? That would be [url=http://www.topymsports.com/sportswear/]sportswear[/url] giant

Nike
, which topped the 2018 league table with a total worth of $28bn, despite a 12 per cent drop due to “challenges” in North America and some executive misconduct. Buoyed by rampant sneaker culture and shifting dress codes, this should be a surprise to no-one, because there has been a fundamental shift in men’s fashion. Comfort got cool. The tastemakers went technical. Tracksuits became high fashion. At what point do we stop compartmentalising it as “sportswear” and j