Rethinking the bottle

When I was younger, wine came in a glass bottle, and—outside of a few value-priced boxed options—that was that. But now, quality wine comes in all sorts of packaging: boxes, cans, pouches, even slim wine bottles that can fit through a mail slot. Of course, the bottle is still king—but even that classic container isn’t beyond innovation. The British company Frugalpac has just launched a standard-sized wine bottle made mostly out of recycled paper.

The Frugal Bottle is a 750 milliliter bottle “made from 94 percent recycled paperboard with a food-grade liner to hold the wine or spirit,” according to Frugalpac. Not only is it “comparable in cost to a labelled glass bottle,” but it can also “be refrigerated and keeps the